Daye x Gilded Balloon | Event Branding

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In August 2023 Daye has partnered with Gilded Balloon a.k.a Scotland’s leading entertainment production company, to bring love, laughter and tampons to the iconic Edinburgh Fringe Festival. As part of the event, Daye had a pop up in front of the Gilded Balloon Teviot with a branded "Sweet Relief" ice cream truck — handing out free treats and free tampons in the name of better periods.

As the leading Graphic Designer at Daye during that time, I've had the opportunity to create the brand assets for the partnership including different print materials placed across the venues, branded pos materials and the iconic "Sweet Relief" ice cream truck.

Photography by Steve Ullathorne

As part of the "Sweet Relief" ice cream truck activation, Daye celebrated the recent launch of the world’s first virtual Period Pain Clinic partnering with the bloody hilarious Grace Campbell. We put men through their paces, using a period pain simulator to see how well they cope with pain, and if they think they would be able to work through their period cramps! In addition, there was a Giveaway held on Daye's Instagram account for someone to win 2 tickets for Grace Campbell's "A Show About More Me(n)".